Management Practice Insights


Management Practice Insights

Year: 2024, Volume: 2, Issue: 1, Pages: 32-36

Original Article

Find The Right Ears: Craft Your Idea’s Destiny Through Targeted Communication

Received Date:20 July 2023, Accepted Date:02 January 2024, Published Date:29 March 2024


Do you consider yourself an innovator within your organisation, i.e., an intrapreneur? Do you see a solution for a challenge your organisation is facing but aren't sure how to get your idea implemented? It is said employees are always the best people to find and solve intraorganisational issues. However, the process of evolving an idea from ideation to successful final conclusion is often foggy. But new research by Ter Wal and team suggests using an inside-out approach to develop and refine an idea is the key to ensure that the idea doesn't languish at the pitch stage1


1 Kristian McCann, “McDonald's Debuts First Largely Automated Location,” IOT Insider, January 25, 2023,

2 Naveen Gudigantala, Sreedhar Madhavaram, and Pelin Bicen, “An AI Decision-Making Framework for Business Value Maximization,” AI Magazine 44, no. 1 (2023): 67–84,

3 Joanne Chen, “American Dreamers: Zoom Founder Eric Yuan On Making His Mark In Silicon Valley,” Forbes, July 11, 2022,

4 Gina Martinez, “Guatemalan Woman Credited for Inventing the McDonald's Happy Meal Dies at 87,” Daily Mail Online, September 8, 2021,

5 Andrew Borthwick, “Fostering a Culture of Innovation,” Amazon Science, March 9, 2021,

6 Ravinder Kumar, “Quality Circle: A Methodology to Identify Scope of Quality Improvement through Kaizen Approach.,” January 1, 2015.

7 Nesli Nazik Ozkan, “An Example of Open Innovation: P&G,” Procedia - Social and Behavioral Sciences, World Conference on Technology, Innovation and Entrepreneurship, 195 (July 3, 2015): 1496–1502,


© 2024 Published by SPJIMR. This is an open-access article under the CC BY license (


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