Management Practice Insights
DOI: 10.59571/mpi.v1i2.2
Year: 2023, Volume: 1, Issue: 2, Pages: 31-35
Original Article
Bindu Kulkarni, Renuka Kamath
Associate Professor for Strategy and the Director of Central Admissions at SPJIMR
Professor for Marketing and Associate Dean of Full-time Programmes at SPJIMR
Correspondance:
[email protected]
[email protected]
Received Date:18 June 2023, Accepted Date:10 July 2023, Published Date:12 October 2023
Problem of Practice: Several companies that have adopted Design Thinking have witnessed the power of creative and human-centered problem-solving and tangible bottom-line benefits. Many companies have experimented with this approach using consultants and specialists in limited project settings. While such companies have captured some value from focused design interventions, there is much more value to be had by embedding design as a practice into the organization. To be able to move from design intervention to design integration within organizations. Not sure how to start or strengthen the use of design as a capability? In this essay, we build on research by Julie Sahakian and Sihem BenMahmoud Jouini to show how to embed Design Thinking into your organization in an integrated manner
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2 Josh Nelson, “How Apple’s Design Process Created the Future,” Medium (blog), February 2, 2020, https://uxdesign.cc/apples-design-process-createdthe-future-6c01c74ac780.
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4 Adi Ignatius, “How Indra Nooyi Turned Design Thinking Into Strategy: An Interview with PepsiCo’s CEO,” Harvard Business Review, September 1, 2015, https://hbr.org/2015/09/how-indra-nooyi-turned-design-thinking-intostrategy.
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7 Adi Ignatius, “How Indra Nooyi Turned Design Thinking Into Strategy.”
8 Vivek Gupta and Indu Perepu, “McKinsey’s Knowledge Management Practices,” The Case Centre, 2007, https://www.thecasecentre.org/products/ view?id=75981.
9 Thomas Lockwood and Edgar Papke, “How Intuit Used Design Thinking To Boost Sales By $10M In A Year,” Fast Company, October 31, 2017, https://www.fastcompany.com/90147434/how-intuit-used-design-thinking-to-boostsales- by-10m-in-a-year.
10 Roshni Tamta, “Top 20 Biggest Failed Products of Apple in History,” StartupTalky (blog), March 15, 2023, https://startuptalky.com/apple-failedproducts/
© 2023 Published by SPJIMR. This is an open-access article under the CC BY license (https://creativecommons.org/licenses/by/4.0/)
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