Management Practice Insights


Management Practice Insights

Year: 2023, Volume: 1, Issue: 2, Pages: 51-56

Original Article

How to Design Upcycled Products with Greater Appeal

Received Date:09 August 2023, Accepted Date:22 September 2023, Published Date:12 October 2023


Problem of Practice:

Upcycled products, i.e, products created from components made by converting old or used product parts, are a good way to promote sustainable consumption. However, such products are often perceived as inferior, and consumers may doubt their quality and functionality. How can product designers and manufacturers create more appealing upcycled products, and how can marketers efficiently market them? Recent research by Caprioli and team suggests a novel mechanism to bring about a positive ‘Aha!’ moment for upcycled products which can increase their appeal1


1 Featured in the June 2023 issue of the Journal of Consumer Research, authors Sara Caprioli, Christoph Fuchs, and Bram Van Den Bergh discuss how individuals can find upcycled products more creative and appealing, in their article, “On Breaking Functional Fixedness: How the Aha! Moment Enhances Perceived Product Creativity and Product Appeal”


© 2023 Published by SPJIMR. This is an open-access article under the CC BY license (


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