Management Practice Insights
DOI: 10.59571/mpi.v2i1.6
Year: 2024, Volume: 2, Issue: 1, Pages: 27-31
Original Article
Ashneet Kaur 1, Sudhanshu Maheshwari 1
1 Assistant Professor in SPJIMR's Organisation & Leadership Studies department
Correspondence
Received Date:01 August 2023, Accepted Date:02 January 2024, Published Date:29 March 2024
Data shows that more than 66% of startups never deliver a positive return to investors. 1 While robust capital infusion can seem like a lifeline, research has shown that there is an untapped ‘X-factor’ that could supercharge a start-up’s trajectory. A study spearheaded by Moss and team has uncovered this game-changer: ‘resourcefulness’. 1 The study reveals that micro-enterprises not only bulk up their balance sheets through strategic partnerships but also gain resourcefulness, which helps them sidestep obstacles and seize opportunities as they unfold. 2 In this article we lay out the blueprint on how to reimagine a startup’s approach to partnerships.
1 Tom Eisenmann, “Why Start-Ups Fail,” accessed October 25, 2023, https://hbr.org/2021/05/why-start-ups-fail.
2 Moss, Dahik Loor, and Diaz Parada, “Partnerships as an Enabler of Resourcefulness in Generating Sustainable Outcomes.”
3 Provident Bank, “What Steve Jobs Can Teach You about Overcoming Your Business’s Lack of Resources,” October 24, 2023, https://www.provident.bank/education-insights/business/what-steve-jobscan-teach-you-about-overcoming-your-business-s-lack-of-resources.
4 Abhinandhinee, “Sunil Mittal | The Success Story of the Founder of Airtel,” Failure Before Success (blog), April 14, 2022, https://failurebeforesuccess.com/sunil-mittal/.
5 Newley Purnell, “Meta-Backed Meesho Is Beating Amazon, Walmart in Race for Indian Shoppers,” mint, October 23, 2022, https://www.livemint.com/companies/start-ups/metabacked-meesho-isbeating-amazon-walmart-in-race-for-indian-shoppers-11666532632714.html.
6 Surjeet Thakur, “Meesho Case Study and Success Story,” CIIM - Chandigarh Institute of Internet Marketing (blog), October 21, 2021, https://www.ciim.in/meesho-case-study-and-success-story/.
7 Polina Smoliar, “From Zero to One Billion: Success Story of Uber,” accessed October 25, 2023, https://www.linkedin.com/pulse/from-zero-one-billion-success-story-uberpolina-smoliar.
8 Google Cloud, “Google and Uber Deepen Partnership to Reimagine the Customer Experience,” PRNewswire, February 13, 2023, https://www.prnewswire.com/news-releases/google-and-uber-deepenpartnership-to-reimagine-the-customer-experience-301744796.html.
9 TOYOTA MOTOR CORPORATION, “Toyota and Uber Extend Collaboration to Automated Vehicle Technologies | Corporate | Global Newsroom,” Toyota Motor Corporation Official Global Website, August 28, 2018, https://global.toyota/en/newsroom/corporate/24330817.html.
10 Paul Buchheit, “DoorDash from Application to IPO,” Y Combinator, December 9, 2020, https://www.ycombinator.com/blog/doordash-from-application-to-ipo.
11 Kirsten Korosec, “Cruise and DoorDash to Test Food Delivery Using Self-Driving Cars in San Francisco,” TechCrunch (blog), January 3, 2019, https://techcrunch.com/2019/01/03/cruise-and-doordash-to-test-fooddelivery-using-self-driving-cars-in-san-francisco/.
12 Zendesk Newsroom, “Zendesk Announces Strategic Collaboration Agreement with AWS to Unlock Smarter, More Personalized Customer Service at Scale,” Zendesk (blog), March 23, 2023, https://www.zendesk.com/newsroom/press-releases/strategic-collaborationagreement-aws/.
13 GrowthX Editorial Team, “Meesho's Business Model & Growth Strategy Explained - GrowthX Blog,” January 19, 2023, https://www.growthx.club/blog/meesho-business-model.
14 Paresh Sagar, “A Complete Study of DoorDash Business Model & Revenue,” Apurple, April 16, 2021, https://www.apurple.co/doordash-business-model/.
15 Julia Alexander, “11 Reasons Why Quibi Crashed and Burned in Less than a Year,” The Verge (blog), October 22, 2020, https://www.theverge.com/2020/10/22/21528404/quibi-shut-down-costsubscribers-content-tv-movies-katzenberg-whitman-tiktok-netflix.
16 Zaw Thiha Tun, “Theranos: A Fallen Unicorn,” Investopedia (blog), June 11, 2023, https://www.investopedia.com/articles/investing/020116/theranos-fallenunicorn.asp.
© 2024 Published by SPJIMR. This is an open-access article under the CC BY license (https://creativecommons.org/licenses/by/4.0/)
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