Management Practice Insights


Management Practice Insights

Year: 2024, Volume: 2, Issue: 1, Pages: 27-31

Original Article

Partnerships & Resourcefulness: A Venture’s Ultimate Growth Hack

Received Date:01 August 2023, Accepted Date:02 January 2024, Published Date:29 March 2024


Data shows that more than 66% of startups never deliver a positive return to investors. 1 While robust capital infusion can seem like a lifeline, research has shown that there is an untapped ‘X-factor’ that could supercharge a start-up’s trajectory. A study spearheaded by Moss and team has uncovered this game-changer: ‘resourcefulness’. 1 The study reveals that micro-enterprises not only bulk up their balance sheets through strategic partnerships but also gain resourcefulness, which helps them sidestep obstacles and seize opportunities as they unfold. 2 In this article we lay out the blueprint on how to reimagine a startup’s approach to partnerships.


1 Tom Eisenmann, “Why Start-Ups Fail,” accessed October 25, 2023,

2 Moss, Dahik Loor, and Diaz Parada, “Partnerships as an Enabler of Resourcefulness in Generating Sustainable Outcomes.”

3 Provident Bank, “What Steve Jobs Can Teach You about Overcoming Your Business’s Lack of Resources,” October 24, 2023,

4 Abhinandhinee, “Sunil Mittal | The Success Story of the Founder of Airtel,” Failure Before Success (blog), April 14, 2022,

5 Newley Purnell, “Meta-Backed Meesho Is Beating Amazon, Walmart in Race for Indian Shoppers,” mint, October 23, 2022,

6 Surjeet Thakur, “Meesho Case Study and Success Story,” CIIM - Chandigarh Institute of Internet Marketing (blog), October 21, 2021,

7 Polina Smoliar, “From Zero to One Billion: Success Story of Uber,” accessed October 25, 2023,

8 Google Cloud, “Google and Uber Deepen Partnership to Reimagine the Customer Experience,” PRNewswire, February 13, 2023,

9 TOYOTA MOTOR CORPORATION, “Toyota and Uber Extend Collaboration to Automated Vehicle Technologies | Corporate | Global Newsroom,” Toyota Motor Corporation Official Global Website, August 28, 2018,

10 Paul Buchheit, “DoorDash from Application to IPO,” Y Combinator, December 9, 2020,

11 Kirsten Korosec, “Cruise and DoorDash to Test Food Delivery Using Self-Driving Cars in San Francisco,” TechCrunch (blog), January 3, 2019,

12 Zendesk Newsroom, “Zendesk Announces Strategic Collaboration Agreement with AWS to Unlock Smarter, More Personalized Customer Service at Scale,” Zendesk (blog), March 23, 2023,

13 GrowthX Editorial Team, “Meesho's Business Model & Growth Strategy Explained - GrowthX Blog,” January 19, 2023,

14 Paresh Sagar, “A Complete Study of DoorDash Business Model & Revenue,” Apurple, April 16, 2021,

15 Julia Alexander, “11 Reasons Why Quibi Crashed and Burned in Less than a Year,” The Verge (blog), October 22, 2020,

16 Zaw Thiha Tun, “Theranos: A Fallen Unicorn,” Investopedia (blog), June 11, 2023,


© 2024 Published by SPJIMR. This is an open-access article under the CC BY license (


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