Cracking The Gender Code: Fintech Blueprint To Level The Playing Field

Deepshika Sharmai; Sanjogita Ri

doi:10.59571/mpi.v4i1.7

Article

Cracking The Gender Code: Fintech Blueprint To Level The Playing Field

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Management Practice Insights

DOI: 10.59571/mpi.v4i1.7

Year: 2026, Volume: 4, Issue: 1, Pages: 41-47

Original Article

Cracking The Gender Code: Fintech Blueprint To Level The Playing Field

Deepshika Sharma^i*,Sanjogita Rⁱ

ⁱS.P. Jain Institute of Management and Research

*Corresponding author: [email protected]

Received Date:24 September 2024, Accepted Date:02 March 2026, Published Date:31 March 2026

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

Consumer finance firms have long known that women access financial services differently from men. It is also well known that easier access to financial services leads to better employment opportunities, new ventures and, in turn, greater personal wealth. However, there remains one major hurdle for women to access digital financial services: Their concerns about data sharing and personal safety. So what can bank and fintech management do about it? The answer lies in research by Sharon Chen, Sebastian Doerr, Jon Frost, Leonardo Gambacorta and Hyun Song Shin.¹ Their research synthesises insights into women’s attitudes toward technology, concerns about data security, price sensitivity and which products are a better fit. This essay unpacks their framework with real-world examples, as well as practical implications for product development and policy design.

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